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Minimal Corporate Brand Identity Lockup

[Format] Landscape 16:9 gig cover, minimal centred brand-lockup on a textured white field. Quiet, print-like. No watermark, no personal names. [Layout] Almost the entire frame is a flat near-white surface carrying a very faint vertical fabric-like ribbing, brightest at the centre where a soft glow lifts the middle. Everything is centred on both axes in a tight vertical stack occupying the middle half of the height: a large graphic mark, then a bold wordmark line, then a smaller lighter line beneath it. There is no imagery, no device, no panel and no figure; the margins all round are large and empty, and a very faint vertical panel edge is barely visible at each side. [Subject] None — logo lockup only. [Headline] Directly under the mark, a bold dark near-black geometric sans in title case reads "Business Intelligence", centred, the widest text in the frame. Beneath it, a smaller and lighter grey sans line reads "IBM Cognos / Qlik Sense", keeping the slash construction and the same centring. [Badges] One large centred mark above the wordmark: a symmetrical composition of vertical bars of differing widths in dark indigo and a lighter violet, with two triangular wedges forming a downward and an upward arrow shape between them, plus a small solid triangle docked at the top. Everything sits inside an implied square footprint — geometric bars and triangles in an indigo-to-violet gradient. [Mood] Near-white with a soft indigo-violet gradient mark and dark type. Extremely restrained, corporate and quiet; at thumbnail size the mark's angular silhouette is the whole read.







