Fresh Up Your Day Juice Brand Style Guide

[Format] Landscape 16:9 gig cover, playful juice-brand style-guide board of rounded tiles on a white background. Bright flat-photographic mix with crisp soft shadows. No watermark, no personal names. [Layout] White canvas, rounded tiles with about 14px gutters. Top row, three tiles: a square orange product-photo tile at left, a very wide light-gray typography tile in the middle, and a white fruit-photo tile at right. Below, the middle of the canvas is dominated by a large magenta brand tile about a third of the frame wide, flanked left by a teal cap-mockup tile over a white pattern tile, and flanked right by a vertical stack of four full-width rounded color-swatch tiles. [Subject] Products and food only: a glossy yellow juice bottle with an orange slice and halved oranges behind it; a teal baseball cap floating over a teal backdrop; strawberries, blackberries, blueberries, kiwi slices and mint scattered on white; a repeating tone-on-tone pattern of the brand's bird mark. No people. [Headline] Gray typography tile: Fresh Up Your Day! in large dark rounded sans, and beneath it three specimen columns with tiny gray labels Primary Typeface, Capital and Small — the first reading Helvetica Round in dark text, then an uppercase alphabet column and a lowercase alphabet column. Magenta center tile: a big white bird-inside-a-letter-K logo above a two-line white bubble-letter wordmark for a juice brand. Pattern tile repeats the wordmark in black. Swatch tiles print #FFB43B, #12C8B8, #DD237C and #0057FE in white on their own colors. [Badges] none beyond the described logo marks and hex swatches. [Mood] Saturated candy palette — tangerine, magenta, teal and cobalt on white; energetic grocery-shelf-fresh energy. The magenta center tile anchors the layout instantly at thumbnail size.